Google have released a “SEO Starter’s Guide” PDF document designed to help web developers understand how to improve their website’s ranking in Google.
“[The guide] covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics.”
The PDF can be downloaded here. And here’s the original article from Google.
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November 19th, 2008 at 4:08 pm
This is the type of thing I email to my clients to reaffirm my importance. If I say something small and time consuming is important for SEO purposes, then they are skeptical, but if Google says it, then it might as well be carved on stone tablets.