Yahoo! have relaunched recent acquisition IndexTools as Yahoo! Web Analytics. Currently in a private beta, Yahoo! Web Analytics tools look set to give Google a run for it’s money with real time updates, raw data formats and eventually with the release of Yahoo! Open Strategy an API that will allow developers to access data.
Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website. With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.
It will be interesting to see what Google do next to respond and stop customers leaving their services.
Ever wondered how you could speed up your web pages? Perhaps you feel you’ve tried everything but you just can’t nail down what is taking the time to load? Enter Yahoo’s YSlow, which is actually a plugin to another Firefox plugin - Firebug. YSlow analyzes web pages and tells you why they’re slow based on certain rules. For each rule your website will be given a grade along with an explanation of why your website received that grade so that you can focus on key areas to speed up your content. A detailed description of the rules can be found here.
In the coming weeks, I’ll be looking into some of the techniques that can be used to speed up your website, but in the meantime, find out more information about YSlow here!
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